About Sonar Selling, LLC

The Sonar Sales Training organization is comprised of a close group of well respected individuals who offer input and counsel to guide the direction of this evolving organization. Dedicated to the continuing education of outside sales people and territory managers, the group's purpose is to help sales professionals involved in business-to-business selling make the most of each business day. It is our firm belief that one's ability to manage the business side of professional selling is as much a key to success as any other single factor. Mastering this area of your sales career will provide the sold foundation necessary for achieving maximum success and attaining goals set by true champions.

The organization retains experienced and enthusiastic trainers who have personally attained a high level of sales success. They teach selling techniques and conduct seminars for a variety of industries throughout the United States. The groups' creative approach to sales and marketing has resulted in the sale of millions of dollars in product. Prompted by these outstanding results, we have developed proprietary sales programs such as: Peak Performance Prospecting™ and The Sonar Selling® System.

Knowledge

The author of numerous learning programs, presentation guides, assessment instruments, and research reports, Chris has compiled a wealth of sales territory management information. In addition, he is the author of Sonar Selling: Territory Management 101, Trafford Publishing 2003, which was featured in the Denver Business Journal’s Strategies Spotlight.

Experience

Prior to entering the training and consulting field Chris held the positions of Distribution Representative, Territory Account Manager, Sales Representative for New Business Development, and District Sales Manager. In these various sales roles he worked with such noteworthy companies as American Standard, General Electric, Glidden, and United Technologies.

Leadership

The company developed the core curriculum for the Sales Institute of Sales Professionals International. As a sales certification course, Sonar Selling has been sponored by SPI-USA as a primary educational program.

Excellence

Winner of 7 national sales awards including the President’s Club, Sales Masters Award, Salesman of the Year, and National Sales Manager of the Year, Chris has refined a series of strategies and techniques designed to help other business professionals achieve their sales goals.

Christopher N. Calzone
is a Certified Industrial Consultant with 18 years of professional sales experience. With over 25,000 face-to-face sales calls to his credit, he has had the opportunity to apply a broad range of sales management techniques. Using a systematic approach to sales and marketing he doubled the size of two sales territories in the last ten years! In addition, his work has taken him to practically every state in the nation affording him the opportunity to see many diverse applications and teach in a wide variety of environments.

Member: Sales Professional International

Member: IPCC