Sonar Selling® is a proprietary training system for business-to-business sales and sales management. With more than 20 years of direct field sales experience, our organization not only talks the talk – we walk the walk. Sonar Selling® teaches a unique, non-traditional selling system, which helps salespeople and sales managers take control of their own destiny.
Our training is designed to create “permanent improvements” in sales performance. Unlike short-term motivational “hype” style programs, Sonar Selling® provides a catalyst for real “cultural change” within your organization. To ensure the program is implemented to your satisfaction our system uses a three phase continuous improvement program consisting of upfront consulting, live training, and “accountability management.”
Sonar Selling® understands that in today’s business environment working smarter is not an option – it’s a necessity.
As professionals we are all aware of the resources we invest in our business. An investment in sales training is no exception. When considering a training program for your organization you will no doubt ask yourself many of the following questions:
Q: Is this a unique program that justifies my investment or is the material a commodity that should be “shopped-around” to see if I can find a better deal elsewhere?
A: The Sonar Selling® System is a totally unique program. It was developed in the field while making actual face-to-face sales calls. It represents the “best of the best” techniques and procedures that made money in real world situations! The course is not a compilation of other programs, nor is the business a franchise, there is only one Sonar Selling® System.
Q: How does the program work?
A: The course uses the elements of Adult Learning Theory to teach planning, organizing, and time management to field sales personnel. Sales managers have 12 core programs from which to build their own customized training curriculum. The selected material is then taught in a logical step-by-step progressive process.
Q: What comes with the program?
A:The program comes with all the tools you’ll need to success. This includes the book Sonar Selling, your course work book & template CD, funnel book, sales management book, activity file system and of course a certificate of completion.
Q: Will the Sonar Selling® System work for me and my sales force?
A: Yes! The Sonar Selling® System is an "activity-based" training program which teaches a sales “process” for territory management. The system can work for everyone involved in B2B outside sales.The individual components to success are presented in a universal format that can be easily used and repeated in any industry.
Q: With all this I am sure you are wondering…“what assurances do I have that it will be worth it?”
A: Simply put…the system works every time it’s used. Since it is based on raw facts, human nature, mathematics, and the laws of probability, there is no way it cannot produce results!
Q:Whenwill I start to see the results of the Sonar Selling® System course I take?
A:Immediately! That’s the great thing about "Activity-Based" training…it works as soon as it is implemented. The Sonar Selling® System has no ramp up time before it starts to have an impact on your business. Managers and sales people alike will see positive changes in their sales process within days of completing the program.